Adidas has recently released the Adidas Neighborhood AR Game, whereby users log on and use augmented reality to play an online game. There are several types of games in there such as the DJ Game which is where you can piece together a beat that my boy C4 made for the campaign. There are a lot of videos out there of people using the system and it’s pretty fun to watch. The only downfall (not really) is in order to play the game, you must have a Isight camera, or a built in Mac camera. They then you either use an existing Adidas shoe or print out a shoe pattern.