Irr Lu is not just another brand on the scene. It is a way of life. Irr Lu incorporates all the inspiration from its surrounding, and breathes life into it giving each piece its own characteristics. The Summer 2012 Collection features a series of T-shirts and Tanks with simple designs and distinctive unisex looks.

Check out Behind the Scene Footage of the Irr Lu Summer 2012 Lookbook at Irrlu.com