Yesterday, New York based brand Aimé Leon Dore launched their online identity, The site serves as an online shop and platform for various initiatives, including editorials, photography, videography, as well as many other creative projects.

Images via Hypebeast

The launch of Aimé Leon Dore coincides with the release of the ‘Debut Collection,’ a 13-piece ready-to-wear collection with an emphasis on minimalism, comfort, and functionality. All product will be available online-only and in limited quantities. Although its initial launch is with apparel, Aimé Leon Dore is focused heavily on an identity which goes beyond clothing and accessories.

With a string of editorials releasing in the next few weeks, along with a strong visual component, you can expect to see a wide range of content from ALD, ranging from art, furniture and accessories, to writing and photography.